Take a moment to do a quick self diagnosis.  Are you INSANE?

I often ask this question at the beginning of a speaking engagement.  I ask everyone to stand up.  Usual groans, I can here them thinking: “Great, one of these speakers that want me to actually engage.” Then I say, please sit down if you are NOT insane.  Unsurprisingly, most people sit down, however, I always have one or two that stay standing.  Not sure if they have self diagnosed or think that there is some sort of prize.  I then put to the group Einstein’s definition of insanity: “doing the same thing over and over again and expecting a different result.”

It amazes me how businesses continue to keep doing the same things over and over again, and wonder why they keep getting the same results.  It’s because the business owners are INSANE.  They don’t look to the core activities that fundamentally produce the same results and change them.  Sometimes the change required is only slight, but it can achieve an amazing result.

Take for example a business that is tight with cash flow.  There are a number of reason that may cause this, including:

Here’s some ideas to bring back your sanity:

You don’t have to do all these things.  Just work out which one is going to have the biggest impact and make a change to achieve the results you want.  Be relentless about your implementation. Remember, it’s your business, your clients need to play by your rules.

Stop being INSANE and do something different.