Every great business was once an idea in someone’s mind. Of course, that’s not all there is to it, but it’s the idea that is at the source. And it’s the continual stream of ideas that keep a business vibrant and give it a sustainable competitive advantage.

However, too often you’ll hear people say “I don’t know what else we could do to improve this business” or “we have tried lots of things and we’ve found that what we do now is the only way for this business to operate properly.”People often say they have run out of ideas, and when you look at the performance of most businesses you’d have to agree that there’s little evidence of anything new happening. Yet when people are exposed to new ideas they are more likely to reject them than to consider them. Ideas do not need to be huge to have a big impact. There are very few big things a business can do to make it a success. But there are lots of little things.

That’s why experimentation and innovation are so critical to high performance. Small ideas are often overlooked precisely because they are small ideas and people do not think they warrant doing anything about.

Do you have a formal process for capturing and evaluating the business growth ideas your team members have every single day?