Sales is often defined as the exchange of goods and services for money. My definition is a bit different. Sales is the process and skill of aligning the client’s value with the services you provide.
Sales is not a dirty word!
Sales is the process of converting a lead or opportunity generated from your marketing activities to revenue so that you can do the work.
Sales is a skill. For a lot of lawyers, it is not a comfortable skill, or is it?
My webinar will looked at identifying your sales skill and understanding that your perception of client value is irrelevant. The value that is relevant is the clients’ own perception of value to them, this is the value of achieving their objectives!
Download the recored webinar here: Selling The Value of Your Services