Pricing is often undefined and possibly even plucked out of thin air.
Think about your firm. Did you have a formula that you worked to when deciding on the most appropriate charge-out rates within your firm?
Your pricing needs to be based ultimately on the profit you desire.
This is a science and needs to be considered when you increase or decrease your price.
My webinar will look at a formula matrix that will guide your understanding and decision making around pricing. Let’s make the correlation between pricing and sales work within your firm.
View Matt’s Understanding Pricing webinar here